Please tell me this is fake @TeamYouTube holy hellpic.twitter.com/oGKrqum60h
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Please tell me this is fake @TeamYouTube holy hellpic.twitter.com/oGKrqum60h
Interesting, did you skip a bunch of ads before seeing this message? We've personally never seen this, but asking around now. Will keep you posted!
Saw it on reddit:https://www.reddit.com/r/youtube/comments/9tgy65/uh_how_long_has_this_been_a_thing/ …
Ah ok! Found out that this is a test / experiment. We've passed along the comments from here and Reddit to the product team. Also, if you're curious here's more about experiments: https://goo.gl/YqnEa8
May I suggest a different solution, which would be if the person skips too many ads, to then only show them non-skippable ads, or make them wait 30s to skip like a non-skippable one would. Telling users they must "earn" ad skips really comes across terribly.
I second this. Just show people non skippable ads for awhile, no need to tell them they need to earn skips. Viewers don't need to know it's going on, it's only just going to make people irritated to see that message.
Definitely, this is one of many, many small experiments and this is why we test them out! We agree the "earn" language isn't best and have also shared these additional notes with the right people 
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