Taylor Lorenz on Twitter: "Very funny to see Musk (who alleges to be very up on internet culture) and his right wing influencer crew seem to not understand how a locked account works. I wrote about locking accounts as a growth hack in 2018 here: https://t.co/8q5IsGtqGH https://t.co/8I5d1ADskl" / Twitter

Very funny to see Musk (who alleges to be very up on internet culture) and his right wing influencer crew seem to not understand how a locked account works. I wrote about locking accounts as a growth hack in 2018 here: theatlantic.com/technology/arc

4:00 AM · Feb 2, 2023

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The notion that tweets are somehow served to more people when your account is locked seems like a conspiracy. But when a large viral account goes on lock it can sometimes drive up interest in the acct temporarily. IG is a little diff than twitter bc u can DM ppl locked content

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