A3 However if a page is already ranking really well and you don't want to ruin existing rankings, you should consider new content with fresh info. And link internally to it. #vcbuzz
Part of the conversation for me dials it back a bit and is more along the lines of best practices for getting on page 1 or page 2 for specific keywords. #vcbuzz
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The best way to tank higher is to keep old content updated + keep building links to it. This includes sharing it on social media again to get more attention and hence links
#vcbuzz -
*rank*
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