Bright getting a sequel and the Logan Paul thing actually hit on the same phenomenon--as more and more stock is placed into algorithms, there is no difference between positive and negative attention. Based solely on clicks, links and engagement, the concept of success is muddied.
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Now this has always been the case to some extent--it's why there's so many Transformers movies. But it's broadened over the last few years. It's why Donald Trump gets some many RTs which leads to media attention; it's why The Ranch keeps showing up in Netflix's "trending" section
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Absent of context based purely on quantitative attention, Logan Paul's video was a success, Bright was a success, Donald Trump is a success, the Twitter incel brigade is a success. Media, businesses like YouTube, Twitter and Netflix, we as a society must contextualize attention.
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Twitter incel brigade? Do I even want to know?
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