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Per the deeming authority Congress granted @US_FDA - most all ecigs / nicotine vape products are currently on the market illegally- including kid appealing flavors. The rapid spike in youth use (which now almost no one denies) has forced action. Flavors 1st, then all products.
However per the law and the deeming rule, any company can apply to the FDA for approval of vape products – including flavors. So from a federal standpoint, THERE IS NO “BAN.” If manufacturers/ retailers/ consumers want continued access, submit an application & make the case.
Vaping is a multi billion $ industry (much of that 
made selling to kids). If one really believes these products help people quit, it would be best for all if that 
funded US studies & applications for approval as Congress dictates, vs lobbying for continued illegal access.
As USSG I want to find the right balance - between the data and science on all sides, and the law. 1st we must strive to follow the law as Congress dictates. 2nd we can’t ignore proven epidemic youth use. 3rd, must make the science (in US environment) & legal cessation case.
So to vaping industry/ retailers/ advocates/ researchers- collect the data, do/ fund the studies, & make the proper legal case as the law requires. But asking @US_FDA to not enforce/ allow continued illegal (per @FDACommissioner) access when youth are harmed isn’t reasonable.
Could you also relay to the public that @FDATobacco failed to lay out final guidance til this summer & has moved the filing date 5 times?
Could you also explain the application process to the public and the financial risk?
You act like this is the industry's fault.
The American way, kicking small businesses to the curb. Not to mention the deaths caused by the HUGE black market you will promote. Guess only Bloomberg can afford a $160 million misinformation campaign to knock out competition before IQOS rolls out. #msabloodmoney #WeVapeWeVote
The current PMTA process is vague and only 1 giant tobacco company has navigated it over an almost 3 year period. This will hand the infustry over to the people that created the "epidemic". You swore an oath to do no harm. Please keep it
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