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How do you build products that people love?
Focus on the emotions that drive the experience!
We use principles of game design to guide us.
@briannekimmel covers the core 4 here: http://briannekimmel.com/how-superhuman-uses-video-game-design-to-make-work-feel-more-like-a-game/ …
pic.twitter.com/W1bQqQKEFU
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@Superhuman is a storytelling company as much as it is a product company — this helps us hire brilliant people!
@rahulvohra shares the story that help us attract the best engineers: https://mixergy.com/interviews/superhuman-with-rahul-vohra/ … "10x engineer" only comes up once!
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Aw! This put a smile on our faces
Sending an official @Superhuman mug to you right now
https://twitter.com/cp3ttibone/status/1223285554789474307 …
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Exciting news for all Superhumans!
@RahulVohra reveals what we're releasing next: https://www.youtube.com/watch?v=59CY_7q-OfU … (skip to 1:35) h/t@FrancescoD_Alespic.twitter.com/q1CPunF5Tc
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"Superhuman turned email into a game-like experience. It's fast, enjoyable, and worth sharing with friends!"
@BrianneKimmel on why game-like experiences will lead the next big wave in tech: http://briannekimmel.com/how-superhuman-uses-video-game-design-to-make-work-feel-more-like-a-game/ …
pic.twitter.com/00Hnld8FfU
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Whew!
@RahulVohra and@AndrewWarner cover nearly everything on@Mixergy: revenue, onboarding, hiring, and@Superhuman's next 10 years.
What should they talk about next?https://twitter.com/rahulvohra/status/1216824457802719232 …Hvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
Superhuman proslijedio/la je Tweet
@Superhuman photos at inbox zero blow my mind every single timepic.twitter.com/UFskk0jfJb
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Superhuman proslijedio/la je Tweet
Some of the amazing people who bring you
@Superhuman!
pic.twitter.com/wArABVGSWX
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The
@Superhuman experience is built on principles of game design.
We use a 4-pronged framework:
❶ Goal (hit inbox zero)
❷ Control (keyboard shortcuts)
❸ Tutorials (onboarding & training)
❹ Pace (blazingly fast)
More details → http://briannekimmel.com/how-superhuman-uses-video-game-design-to-make-work-feel-more-like-a-game/ …
pic.twitter.com/sL1tFYLT86
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"Most companies worry about what people want or need. But we don't worry about that at all. We obsess over how we make people feel." -
@rahulvohra
What does that look like in practice?
Take inspiration from these 4 examples: https://theamericangenius.com/tech-news/video-games-have-helped-one-email-company-succeed/ …
pic.twitter.com/QQAEbesUMp
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"
@Superhuman simply avoids frustrating lags at the moments when time is of the essence." How? It's the details → https://medium.com/swlh/superhumans-superpowers-a-product-review-6f21535b9a45 …
This is one of the most remarkable posts _ever_ written about us.
Bravo, @adammasters_!
pic.twitter.com/y385aC0QJp
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Superhuman proslijedio/la je TweetHvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi
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"They teach you how to use
@Superhuman within your inbox. They focus on what matters to you — your projects, your team, your life." How you can achieve more in less time
https://medium.com/swlh/superhumans-superpowers-a-product-review-6f21535b9a45 …pic.twitter.com/T9rkVqh7IC
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Superhuman proslijedio/la je Tweet
Whaaa! Special holiday inbox zero pics on mobile?!

@Superhumanpic.twitter.com/LdXNzWKId1
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Fun fact:
@Superhuman launched with $0 marketing spend.
Building a growth machine?
This will help → https://www.junction43.co/blog/lessons-from-superhuman-how-to-build-growth-engine … 
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Superhuman proslijedio/la je Tweet
Dark mode on! The black-on-black
@Superhuman carbon mug is
.
If you're a top Superhuman referrer (100 x Cmd+K --> "refer") you may find this, and other goodies, in the mail.
pic.twitter.com/oSNheduEou
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Superhuman proslijedio/la je Tweet
Barely an hour after
@camthesnakeman onboarded me into@Superhuman I’ve hit Inbox Zero for the first time in years. This is an experience that can’t be described. It’s insane. This is what software is supposed to be like.Hvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
Superhuman proslijedio/la je Tweet
cool opportunity
Looking for our first Content Lead to craft emotionally compelling stories at @Superhuman
https://superhuman.com/roles?gh_jid=2036734 …
Particularly want:
- writer / journalist / reporter xp
- passion and energy
- creative flare
Please share!
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"Everything has been relentlessly refined. Simply put: they put care into the visual details." More @ https://medium.com/swlh/superhumans-superpowers-a-product-review-6f21535b9a45 …
H/t @ifbirdsfly for the delightful designs!pic.twitter.com/21VvWg82vt
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Building
@Superhuman's growth machine has taught us so much! Our advice for early stage teams? ➊ Find your best-fit customers
❷ Focus on retention, not churn
❸ Establish and nurture community
More from @mikevorto @https://www.junction43.co/blog/lessons-from-superhuman-how-to-build-growth-engine …Hvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi
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if you want an invite, DM me your email address and I’ll refer you.
❷ The magic of onboardings
❸ Attracting the best engineers
❹ The future of Superhuman