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2/ Chronic and lifestyle diseases are among India's top threats to life
The company decided to integrate a holistic and integrated approach to address this.
➡️Cult.fit's aim is to make exercise enjoyable and easy using technology.
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4/ USPs
✅No machines, high energy group workout sessions
✅50-minute session making it easy to take out time
✅Variety of classes- Zumba/Boxing/Yoga
✅Personalized experience
Cult.fit topped customer satisfaction with near 60% NPS, leaving Amazon and Uber behind
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5/ Low-cost business model🤑
✅Saving money by cutting down on expensive machines + their maintenance
✅Standardised services
✅Rapid turnaround with 50-minute sessions
✅Digitally efficient to reduce support staff costs
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6/ Clear Audience Targeting🎯
➡️Their target audience is regular people and not bodybuilders, who would require special equipment.
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7/ Free live classes during Lockdown🔥
These classes came as a boon in the pandemic.
It allowed people to work out from the comfort and safety of their homes.
Cult.fit gave free classes during the initial period and attracted a lot of consumers to their platform
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8/ Using AI + computer vision for best user experience💻
Adopted technologies and algorithms from the field of computer vision
Users taking live classes get Real-time feedback on their performance.
➡️Making it a much better option than doing it with a simple video!
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9/ Personalization🙍🏼
Cult.fit offers personal AI fitness partners through its app
It asks questions about your fitness needs, journey, weight, BMI, etc.
and creates a customized fitness routine that you can fulfill in your gym/home🔥
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10/ Multi-dimensional approach
Cult.fit is growing the physical presence (offline centers) in line with the demand by partnering with existing gyms.
➡️With 130+ centers currently, they aim to reach a healthy balance between online and offline by 2022.
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11/ Real-time communication🗣️
Cult.fit is using Kaleyra’s Cloud platform to deliver real-time message alerts for slots
If the chosen class gets canceled by the customer, it instantly alerts other people who wanted to book a slot but couldn't.
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12/ High Impact #Marketing🔥
✅Influencer Marketing
✅Effective online/offline campaigns
✅Social Media Community
✅Informational Blog
✅Valuable content distribution
💥Their brand ambassador Hritik Roshan instantly appeals to the brand's target of millennials!
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