We deconstruct the growth journey of one leading #startup daily!!
Discover all the stories shared till now in this thread
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So, your home page should include elements that help you attract traffic, educate visitors and invite conversions.🤔
Here’s a list of 6 elements that will turn your visitors into customers!
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You never get a second chance to make a first impression, whether it's in life or on your e-commerce website.🤩
Your first impression 😎is what your visitors will remember your brand by.
That's why the home page is undoubtedly the most important🎯 web page on your website.
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13/ We share interesting eCommerce marketing insights,
To not miss out, follow and turn on the notification button!🔔
If you like the thread🧵, RT the first tweet to share this exciting story!🔁
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12/ Future Plans💡
🎯To enter the elite 100 crore club by the end of FY '23.
🎯To launch a new series of baby care products.
Sources: MotherSparsh website, StartupTalky, Your Story
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11/📌 Recap
✔️Uses brand color according to the brand personality.
✔️Optimizes bar for higher conversion rate.
✔️Integrates WhatsApp for better communication.
✔️Utilizes Freebie marketing to persuade customers to buy.
✔️Optimizes Empty cart.
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10/📌 Empty Cart optimization
#MotherSparsh optimizes empty carts in two ways:
➡️Informs the visitors about a free product if ordered above a certain amount through a bar.
➡️Displays product category.
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9/📌 Freebie Marketing
#MotherSparsh offers a complementary product with each purchase.
➡️Persuades customers to buy with an extra incentive + positively influences their perspective about the brand.
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8/📌 Category Page Optimization
#MotherSparsh displays popular products through a scroll post on the left-hand side of the website in the category section.
➡️Helps in greater product reach.
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7/📌 Whatsapp Integration
#MotherSparsh uses WhatsApp as a communication medium to update their customers about new Offers, Products, and Track Order Status.
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6/📌 Customer Reviews
#MotherSparsh displays customer testimonials with images on their homepage to create a social proof & stimulate buyer's decisions.
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5/📌 Navigation
#MotherSparsh provides easy navigation to visitors by creating sections (like- Baby, Kids, Mother) at the bottom of the home page.
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4/📌 Optimizes Bar
#MotherSparsh conveys offers/discounts through the bar to ensure the message is always on top of the visitor's mind.
(Provides various offers like Buy any 3 products at 599/-)
➡️Works as a visible reminder + helps in a higher conversion rate.
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3/ Resonant Brand Identity
MotherSparsh uses Green & light orange colors to convey the message of being an eco-friendly + sensitive baby care brand.
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2/ Growth Stats💹
☑️1.5M+ units sold in FY21
☑️INR 15.44 crore turnover in FY20-21
☑️Presence in 23+ states across India.
How do they optimize their online store?⏬⏬
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1/ Founded by husband-wife duo Himanshu Gandhi & Rishu Gandhi in 2016🧑🏻🤝🧑🏼
Mother Sparsh, is an eco-friendly baby care brand that offers natural & chemical-free products for mothers and babies.
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This D2C brand's founder left her job at Infosys to fulfill her dream of being an entrepreneur!
And now in FY21, her brand achieved an annual turnover of Rs 22 crore💸💸!!!
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12/ We share interesting eCommerce marketing insights,
To not miss out, follow and turn on the notification button!🔔
If you like the thread🧵, RT the first tweet to share this exciting story!🔁🔖
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11/ Recap of #Chumbak's growth Hacks🔁
✔️Optimizes pop-ups & pre-header.
✔️Uses high-quality lifestyle images.
✔️Customer-centric return policy.
✔️Provides easy navigation.
✔️Leverages discount & sale.
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10/📌 Sale
#Chumbak offers separate sale options in the navigation bar
where the brand showcases products that are on sale.
➡️Grabs users' attention by offering discounts on in-demand products.
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9/📌 Offers/Discounts
On the product page, #Chumbak displays multiple coupon codes available on a product.
Customers can check their eligibility and leverage the discount.
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8/📌 Optimizes Pre-Header
#Chumbak provides information such as discounts, and free shipping available on the first order at the top of the home page.
➡️Improve the Average Order Value.
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7/📌 WithChumbak Community
Chumbak asks customers to upload & share their Chumbak moments using #WithChumbak on the website.
And gives a chance to win a voucher worth 10K which the customers can use on their next purchase.
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6/📌 Leverages Lifestyle Images
#Chumbak optimizes appealing lifestyle images where they show their product in use.📸
➡️Lifestyle pictures helps customer gain more relatability.
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5/📌 Customer-Centric Return Policy✍️
#Chumbak provides easy & hassle-free returns and exchanges creating a sense of security for customers.
➡️Helps brand increase conversion rates.
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4/📌 Easy Navigation
#Chumbak's website has a clear menu structure with all product categories aligned horizontally.
➡️Easy navigation allows users to find the products they’re looking for much faster.
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3/📌 Pop-Ups
#Chumbak leverages 2 types of pop-ups
➡️Email capture: Collects potential customers' emails by offering them 10% off on their first order.
➡️Exit pop-ups: Suggests products via pop-ups when visitors attempt to leave the site.
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2/ They follow a hybrid business model where they handle both online and offline presence.
Let us dissect how Chumbak leverages its online presence⏬⏬
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1/ Chumbak (), a Bengaluru-based lifestyle & home decor brand was founded by Vivek Prabhakar & Shubhra Chadda in March 2010.
It features home and lifestyle products such as home decor, accessories, and apparel.🪑
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The Shopify store that started off by selling a house worth Rs 45 lakh now has 70+ retail stores!😲😲
⏬⏬⏬
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Here’s how different color resonates with different emotions⏬👇:
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Basic guidelines on how to choose a color:
🔴Decide what emotions you want to radiate.
🔵Consider your industry and your products.
🟤Evaluate user experience when selecting a color scheme.
🟣Choose a color based on color psychology.
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Yes, it does! Colors play a huge role when a customer lands on your page!🟡
Color Psychology is the study & application of colors to influence decision-making & improve conversion rates
Choosing the right color makes the difference b/w a repeat customer & a 1-time visitor
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Do you think color can impact a customer's purchase decision power?🟢🟠🤔
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What We Can Learn from “Share a Coke”🤔:
Consumers are attracted to a brand that gives them a personal experience.
So, Create content that engages your audience and see them turn into your loyal customer!!
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Here’s how they performed in numbers:
-Facebook's website traffic increased by 870%, while its fan base grew by 39%
- 76,000+ virtual Coke cans were shared online
- 378,000+ custom Coke cans were printed
- And lastly, the campaign created a positive image of Coca-Cola as a brand
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Coca-Cola tapped on 2 main objectives through this campaign.
🎯 Increased their overall sale
🎯 Engaged with its customers by talking to them.
With this campaign, the brand became more than just a product, it became a favorite brand among consumers.
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Coke made this available in 2 ways:⏬
➡️Fans can personalize their own virtual bottles on the 'Share a Coke' site, then share them via social media.
➡️Arranged a cross-country tour, where fans can customize their bottle at a vending booth.
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'Share a Coke' was first launched in Australia in 2012
The campaign saw Coca-Cola replace its iconic logo on its bottles with the nation’s most popular names.
Later, the brand gave people a chance to personalize their own bottles of Coca-Cola with whatever names they wanted
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What better way to grab someone’s attention than by putting their name directly on your product?😃
did just that!🍶
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