Linda Lebrun

@SubstackLinda

Writer Partnerships for finance/investing writers DMs open for questions on publishing finance, investing, economics content on

Write on Substack →
substack.com
Joined March 2021
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  1. Pinned Tweet
    11 hours ago

    Want to know more about publishing finance & investing writing on Substack? Join Mike of Nongaap Investing and me for a free online workshop on June 2nd - interview, demo and Q&A. Bring your questions!

    8 retweets 29 likes
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  2. Retweeted
    May 12

    When people subscribe to my newsletter, I invite them to tell me about their work and offer to help them. Many reply. And then I reply back with suggestions for them. To build a relationship with an audience, you have to care. This is what caring looks like in my inbox.

    2 replies 2 retweets 24 likes
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  3. Retweeted
    11 hours ago

    A clear, informative guide on how to grow your publication to its first 1,000 subscribers. Written by of "Stew's Letter":

    I've now asked 30+ successful newsletter writers how they got their first 1,000 subscribers. Their answers are amazingly similar. Here's how to go from 0 to 1K subscribers (thread):
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    1 reply 1 retweet 16 likes
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  4. Retweeted
    May 21

    The most valuable thing I've learned from : Don't be afraid to suck for a while. -Write the thing you don't want anyone to know about you. -Come up with hundreds of bad ideas to find one good one -Bombing at first will erase your fear of failure

    3 replies 6 retweets 33 likes
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  5. May 25

    This is how you used to get subscribers for your investment newsletter! 1987 advertisement in Kiplinger's Personal Finance

    2 likes
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  6. Retweeted
    May 21

    Try turning off this weekend and give yourself a break from the constant noise of the Internet. I take every Friday night to Saturday night off and it is the best thing I do all week:

    1 reply 1 retweet 27 likes
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  7. Retweeted
    May 23

    1 retweet 6 likes
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  8. Retweeted
    May 22

    First post is live! Who in their right mind would start an equity exchange in 2015? And how are they thriving, despite the odds being stacked against them in every way? Find out more below:

    1 reply 4 retweets 9 likes
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  9. May 25

    Love how used the Location field in his profile to make a pointer to his Substack URL. Super-effective call-to-action

    1 reply 11 likes
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  10. Retweeted
    Mar 17

    8/ Successful newsletters are built around 4 themes, says. -Identity - Who you identify as -Personality - Who moves you -Service - Info people want -Utility - Info people NEED Create “utility” content and you’ll have an easier time jumping straight to paid, imo.

    1 reply 1 retweet 7 likes
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  11. Retweeted
    May 24

    That fun surprise when your newsletter is featured as one of twelve on the Substack homepage: 🤯

    23 replies 7 retweets 131 likes
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  12. May 24

    10/ Use every social media site to promote your newsletter. Put the link in your Twitter bio and pinned tweet. Make a Facebook post about it, and ask your friends/family to share the post. Make a LinkedIn post about it. Be sure to always include a call-to-action to subscribe

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  13. May 24

    9/ Contact a fellow newsletter writer whose target audience overlaps with yours, and ask for a shout-out exchange—you plug their newsletter, they plug yours—in your respective publications

    1 reply 2 likes
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  14. May 24

    8/ Do a Clubhouse or Twitter Space event focused on your expertise area. Plug it on social media beforehand. Invite a few people in the same subject area, so you can cross-pollinate your audiences

    1 reply 2 likes
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  15. May 24

    7/ If you write a post on something that’s a popular discussion topic on Twitter, find big accounts that discuss your topic & drop a link to your related relevant post in their replies (where it fits into the conversation of course and not just spamming)

    1 reply 2 likes
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  16. May 24

    6/ If you subscribe to an email newsletter in your subject area that you enjoy, reply to it and ask the writer whether they’d like to collaborate on a post. Publish part 1 in their newsletter, and part 2 in your newsletter, to cross-promote

    1 reply 4 likes
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  17. May 24

    5/ DM or email the host of a podcast in your area of expertise, and ask whether they’d be willing to have you on as a guest. Let them know how your publication overlaps with their listeners’ interests

    1 reply 3 likes
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  18. May 24

    4/ Specifically ask your readers to mention you on social media and tell their friends about your publication. Let them know word-of-mouth is how you grow. Thank them when they plug you

    1 reply 3 likes
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  19. May 24

    3/ Interview respected influencers in your area of expertise. When you post the writeup of the interview or share the podcast, ask your interview subject to share it on their own social media accounts for greater reach

    1 reply 4 likes
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  20. May 24

    2/ If you’re friendly with somebody who has a big following in your topic area, DM them to invite them to subscribe to your email newsletter. If they enjoy it, they may share it with their audience

    1 reply 5 likes
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