SteelHouseOvjeren akaunt

@SteelHouse

SteelHouse provides advertising software for direct marketers, agencies, and brands of all sizes.

Culver City, CA
Vrijeme pridruživanja: travanj 2009.

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  1. We don’t have to tell you we know Connected TV better than anyone else - others do it for us. The newly anointed “King of Streaming Analysis” Mark Douglas weighs in on what Disney’s and Hulu’s streaming numbers mean. For more analysis:

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  2. 3. velj

    Connected TV is a big part of the strategy after the Super Bowl says the SteelHouse CEO Mark Douglas to . “Jeep wants to know when they keep running that ad, how many people are visiting their website... you can know that with Connected TV.”

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  3. 31. sij

    SteelHouse CEO Mark Douglas stopped by to discuss earnings beat. With news of Prime memberships jumping 50% - what does it mean for their streaming service? Want more analysis?

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  4. 30. sij

    Our midweek marketing roundup covers some of the updates to predictive advertising and social platforms, as well as the many new year strategy recommendations. Check out the articles that grabbed our attention.

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  5. 24. sij

    Connected TV viewers see the trade-off of ads in place of higher fees as one they’re willing to take. A recent survey found 53% of Connected TV viewers prefer ads over higher subscription costs.

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  6. 24. sij

    “Everyone loves a long holiday weekend because it’s refreshing and a needed break. So we created that experience every month.” SteelHouse is featured in this great article from Indeed on companies who redefine the work week.

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  7. 23. sij

    SteelHouse CEO Mark Douglas stopped by to discuss the streaming wars. is still king, he says, and its subscriber growth and international strength is fending off the competition. Want to learn more?

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  8. 21. sij

    Are you an ecommerce brand looking to design your next ad? We compiled a step-by-step guide to designing ads that appeal to consumers based on your campaign goals

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  9. 14. sij

    We’ve assembled some ecommerce audience recommendations that will help marketers drive conversions - whether at the top or bottom of the funnel.

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  10. 13. sij

    SteelHouse has been featured on Built In LA’s "Best Places to Work” for the second year in a row! We’d say we were shocked, but we know firsthand how great it is to work at SteelHouse.

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  11. 13. sij

    “Streaming TV isn’t just a revolution in TV viewing, it’s also a revolution in TV advertising,” explains SteelHouse CEO Mark Douglas in this roundup of 2020 tech trends by .

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  12. 9. sij

    According to a survey of experts, Connected TV campaigns drive web traffic, build awareness, and even increase foot traffic at brick and mortar locations.

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  13. Revenue from Connected TV advertising is expected to top $47 billion by 2023, and the increase in spending points to positive results for advertisers.

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  14. If you’re new to the world of retargeting, or just looking for a refresher, we’ve got you covered. Check out these retargeting audience segments that will drive conversions.

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  15. Our ad tech glossary defines all the terms, jargon, and acronyms worth knowing, from A to Y (sorry, there’s nothing that starts with Z).

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  16. Need an ad channel that makes a difference? According to research conducted by and , 82% of Direct To Consumer (DTC) shoppers will take action after seeing an ad streamed across Connected TV.

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  17. Analysts see a lot of potential when it comes to . SteelHouse CEO Mark Douglas stopped by to explain that it’s their Connected TV ad business that will fuel Roku’s (and advertisers’) growth. Learn more:

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  18. We break down the need-to-knows when it comes to Connected TV advertising, and what you need to get started.

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  19. Ecommerce marketers have a lot of choices when it comes to performance marketing - we cut through the clutter with our Ecommerce Campaign Starter Pack.

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  20. Connected TV has made performance marketing on television possible. Based on an analysis of SteelHouse Performance TV campaigns, visit rate, cost per visit, and cost per completed view are equal to or outperform other performance mainstays.

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