Look for ideas that are needed to make the world or people's lives better
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Perhaps in science but not for consumer. Simple ideas disrupt previous innovations all the time, not just visa versa. They acquire vast amounts of leverage and currency too. AI work horses represent a category. Gluten free pasta is also an innovation, as was the spork & Facebook.
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Basically, it could be argued that any product https://www.linkedin.com/company/cheddar-inc- … talks about costed less to create, but has massive demand.
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Ideas start dying when it's vision is very short lived, temporary and dry.Ideas shud be such that generations to come shall be benefitted.
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Creativity comes from within. Keep having fin, and maybe it will blossom
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