Can't edit tweets so let me try to clarify what I'm saying about NYT: a) NYT has a regular deal with Twitter for column placement in Trends.
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Replying to @St_Rev
NYT columns don't naturally float onto your TL: they're pushed. b) Subtitled tweets require some editorial input on Twitter's part.
1 reply 4 retweets 15 likes -
Replying to @St_Rev
So the scenario here is: NYT is one of Twitter's biggest regular customers. Twitter pushes Brooks to the masses. Normal behavior.
1 reply 4 retweets 10 likes -
Replying to @St_Rev
As happens often, the masses choke on unctuous buffoon Brooks. Also normal. What's unusual is Twitter manually calling attention to this.
1 reply 3 retweets 13 likes -
Replying to @St_Rev
NYT's brand has always been invested in a middlebrow fake dignity, a grim pompousness. But they're paying for Brooks to be laughed at here.
1 reply 4 retweets 21 likes -
Replying to @St_Rev
This seems like it points at a strategic rupture: they're not trying to keep up appearances outside their bubble.
1 reply 4 retweets 16 likes
As long as it gets gawkers to sidle into the tent, who cares? And so NYT degenerates from grim banker to grimmer carnival geek.
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. Banned in Sweden. SubGenius, Zhuangist, white-hat troll. Defrocked mathematician. Brain problems.