eg: organic farming, which is useless nutritionally and expends more resources per calorie produced. You're buying holiness at a markup.
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preserving biodiversity doesn't count for anything?
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The article doesn't discuss biodiversity (or, to be fair, organic food).
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Actually all it discusses is a marketing professor's microscopic study (n = 127!) and a bunch of horseshit speculation.
End of conversation
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. Banned in Sweden. SubGenius, Zhuangist, white-hat troll. Defrocked mathematician. Brain problems.