I think the reason the Betsy Ross thing blew up so fast is there's a whole cultural economy built around purity spirals now. Staying current with what's Bad shows you belong. You gain status by finding new things to reject, and convincing others to reject them.
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A really noxious manifestation of this: A and B are arguing. B searches A's Twitter stream for some keywords that *aren't even related to the argument*, like "camp" or "Trump". Doesn't find them. B triumphantly presents the lack of keywords as evidence of A's moral failure.
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On one level this is just church-lady bloodymindedness. But on a memetic/egregoric level I can see the keywords themselves dripping with spores, lashing out blindly to infect new hosts.
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. Banned in Sweden. SubGenius, Zhuangist, white-hat troll. Defrocked mathematician. Brain problems.