I think the absolute earliest application was making a day shoot look like a night shoot -- big cost savings. After that they started going for tonal stuff and it was awkward.
I think it was early applications of digital palette manipulation. It's really obvious in eg season 1 of Supernatural -- people were learning to use digital tools and the first attempts were pretty bad.
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. Banned in Sweden. SubGenius, Zhuangist, white-hat troll. Defrocked mathematician. Brain problems.