whoa whoa WHOA not OK Twitterpic.twitter.com/ZAEwZRyFa5
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I know this probably boring you, but honestly I don't think they're doing a good job of differentiating their audience. I mean, male/female? Very cisgendered for Twitter. I glanced at some of the JS for their analytics and almost had a stroke.
I can't code so I'll have to take your word about the JS. But they pretty clearly don't hire world-class epistemologists to build this stuff.
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