Tacti-cool is an extremely male-coded form of pure consumerism in a way other types aren't so much. Bodybuilding is male-coded but requires effort, survivalism can be pure consumerism but isn't as masculine.
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That said, tacti-cool culture isn't new. Soldier of Fortune's heyday was the 70s and 80s. Cheap magazine ads for Dim Mak, stun batons, and Chuck Norris karate jeans always did well.
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I expect video games have had a large impact in this particular corner as well, roping people who wouldn't caught dead buying replica fantasy swords into dropping grands on their favorite real but hilariously impractical Counter-Strike/Rainbow Six/etc. gun spec.
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. Banned in Sweden. SubGenius, Zhuangist, white-hat troll. Defrocked mathematician. Brain problems.