Poked around the Neverwinter MMO for a few days, and it's a great example of how not to run a cash shop. Case in point: Every time someone opens a loot box and gets a purple+ item, it's broadcast to the entire server. It's not possible to block these notifications.
Only MMO that made the F2P transition gracefully is Rift IMO, but Neverwinter is the worst I've seen in this respect. Perfect World ruined Cryptic.
. Banned in Sweden. SubGenius, Zhuangist, white-hat troll. Defrocked mathematician. Brain problems.