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We’re excited to share
@magnite’s collaboration with@merkle which provides both publishers and advertisers with an identity solution that doesn’t rely on third-party cookies. More here
https://bwnews.pr/3Dk9azt pic.twitter.com/4Fl9i5wdfO
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@MNCChannels, one of the largest media groups in Southeast Asia, has selected SpotX to drive premium video monetization for their online streaming services, Vision+ and RCTI+. Full story out on@BrandingInAsia Magazine. https://bit.ly/3y82yQC pic.twitter.com/5fik92qSIy
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Ever wondered how Advanced TV really works? Brian Garey, Director of Advanced Solutions at Magnite breaks it down here
https://bit.ly/2VEygIk pic.twitter.com/0K74nmshUr
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Agencies faced with negotiating the ownership of
#CTV need partners who provide support navigating this environment. What's top of the list? A flexible partner. Find out more here
https://bit.ly/3Cnog6q pic.twitter.com/OaG8WRWF8V
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We’re excited to announce we've been named a winner in the
@Adweek Readers’ Choice: Best of Tech Partner Awards in the Best Ad Network: Video category.
Huge thanks to all of our partners and clients for voting for us! See all the winners here
https://bit.ly/36ZsZx1 #adtechpic.twitter.com/MJzKG45Bfq
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Advanced TV is accessible to ALL media buyers who want to advertise on TV including addressable linear TV, addressable VOD TV, and data-driven linear TV solutions. Take our new course and learn all of the nuances, buying tactics, and more!
https://bit.ly/3hDEUX6
pic.twitter.com/5XQ2j0VzuT
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Don't miss out! Find out how the creative process has evolved with the changing face of TV at the
@magnite TV100 virtual event next week. Featuring Mike Reiss,@Knownis's Ross Martin, and@MediaLink's Wenda Harris Millard. Register here
https://bit.ly/3xbZJhO #marketingpic.twitter.com/AstHzyif6O
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Advanced TV allows advertisers to apply data sets, target at a household level, and more! Get certified and become an expert by taking our new Advanced TV for Advertisers SpotX University course.
https://bit.ly/3wf106F
#videoadvertisingpic.twitter.com/NoScTJllZE
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Mark your calendar and join
@Magnite on July 15 for TV100 - a virtual event featuring@MikeReissWriter,@Knownis’@RossMartin1, and@MediaLink’s Wenda Harris Millard, who will discuss how the creative process has evolved with the changing face of TV.
https://bit.ly/3hrHuym pic.twitter.com/3KiWPhPsu0
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We’re excited to announce
@magnite has acquired@SpringServe, and with our combined tech and expertise, we now offer a full-stack solution for all media owners. Read more from Magnite CEO Michael Barrett here
https://bit.ly/3dyT4Xa pic.twitter.com/HW0JhmeSTQ
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SpotX (now part of Magnite) Retweeted
GumGum is proud to announce that it is now working alongside
@iris_tv and@SpotX to help the@AdCouncil and@TheCOVIDCollab promote Covid-19 vaccine education in relevant, suitable video environments across the web. To learn more, please click here: https://bit.ly/3dudQaG pic.twitter.com/nTDjrfcJeC
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60% of brands plan to move ad spend from linear TV to
#OTT or#CTV this year.
Find out about the opportunities in this space and the challenges you need to be aware of in our blog post.
https://bit.ly/3duFjc4 #videoadvertisingpic.twitter.com/ZkWp9UN5va
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Want to place your advertisements in traditional TV environments with audience targeting capabilities? If you want to add advanced TV solutions to your media plans and become an expert, take our new Advanced TV for Advertisers course online! Get started
https://bit.ly/3x84Tv8 pic.twitter.com/4vHZBQWhV4
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Find out how to advertise in traditional TV viewing environments using data to take an audience-based buying approach. Our new SXU course, “Advanced TV for Advertisers,” will help you navigate
#ATV and become an expert. Get started
https://bit.ly/3vXvTfx
#SXUniversitypic.twitter.com/bmpBzAZwyH
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Just dropped
our NEW Advanced TV for Advertisers course is now available! Take this in-depth course and leverage the convergence of TV and digital by becoming an expert in advanced TV solutions. Start here: https://bit.ly/3quIqWZ
#SXUniversity#TVadvertisingpic.twitter.com/Cro3YCh8U2
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Happy Father's Day to all the dads out there! We appreciate everything you do for us, big and small.
pic.twitter.com/AYfo9IaO8m
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"By 2025, we’re predicting full addressability and democratized access to addressable inventory." - Matt McLeggon.
@streamtv_show#StreamTVShow2021Thanks. Twitter will use this to make your timeline better. UndoUndo -
"Advertisers can move beyond the decision of target or don't target with programmatic. If they’re going to target, media owners can assign different values to different audiences in real-time, and programmatic is enabling those changes." - Matt McLeggon.
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"We also see a variety of strategies employed by the media owners we work with. Some have rich first-party data sets that they are really capitalizing on in market, while others focus on onboarding advertiser first-party data on the supply side which has a lot of benefits." 2/2
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"Across the board the price premium of addressability will vary based on technology - is it truly in real-time or is it targeting a week before and getting a report a week later? It will depend on the audience." - Matt McLeggon.
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