Comms people, as leaders of corporate storytelling, have a key role in how women are portrayed in media and marketing, and whether women are shown in leadership roles, says @barrirafferty @KetchumPR #reykjavikindex #WEF20 @davos @WPLeadersOrg
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Salesforce CMO
@sbuscemi at the@WPLeadersOrg session in@davos: “We are what we tolerate. As a comms and marketing leader, I don’t want to see one more stock image of a woman sitting and a man leaning over her; we need to show men and women sitting equally at the table.”#WEF20Prikaži ovu nit -
A small change with radical impact from
@barrirafferty@KetchumPR: “We had a lot of women drop out when they had children. We switched to 100% flexible working and it cost nothing. Think differently to keep women engaged & moving up the ladder. It is doable.”@WPLeadersOrg#WEF20Prikaži ovu nit
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