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@SouthwestAir

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Dallas, Texas
Joined July 2007
Born June 18

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  1. Is that... the sun? Finally seeing the beginnings of some thawing at DAL. Our Teams continue to do all they can to ensure the Safety of our People and Customers.

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  2. Did you know that HEPA filters used onboard remove over 99% of particulates, including viruses and bacteria? Click below to read more about what scientists have concluded about aircraft ventilation and filtration systems.

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  3. Read the full story, including the fate of Braniff Airlines and how the Texas Alcohol Commission got involved, here: (8/8)

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  4. The deal was an absolute hit. Soon, crowds began to form at Southwest gates in Dallas, San Antonio, and Houston, wondering why this young, plucky airline was handing out enough bottles of booze to stock every bar in the great state of Texas. (7/8)

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  5. Although a fifth of liquor was unlikely to retail for $13 at the time, Southwest calculated that our primary Customer-base, business travelers, were likely to expense their $26 tickets and pocket the booze for themselves. (6/8)

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  6. But what really generated buzz was the simple deal we offered: if they'll fly you for $13 dollars, so will we. But, we'll also offer a full priced $26 fare that comes with a gift worth $13: a fifth of liquor. (5/8)

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  7. After putting our heads together, we went on the offensive with a full page ad of our own, bearing a catchy tagline: "Nobody’s Going to Shoot Southwest Airlines Out of the Sky for a Lousy $13.” (4/8)

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  8. As a young Company, we knew that $13 fares were far below our break-even point and that we had to do something to fight back to avoid a one-way trip to bankruptcy. (3/8)

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  9. In February of 1973, intending to put us out of business, Braniff Airlines (a bitter rival), introduced a $13 fare on its Dallas to Houston route, one of the few routes we were flying at the time.

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  10. Ever hear the story of Southwest's high-stakes $13 fare war with Braniff Airlines in February of 1973? Buckle up; it’s a good one. Spoiler alert: it involves thousands of bottles of liquor. (1/8)

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  11. In celebration of our 50th year and , join us as we look to inspire one million Acts of Kindness by signing our Pledge!

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  12. If your flight has been impacted, visit to check your flight status and view your options. (2/2)

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  13. As you can see from these shots from DAL (yes- Dallas, Texas), it's cold out there. We’re working hard to ensure the Safety of our People and our Customers, and many of our Customer Services channels are experiencing longer than average wait times. (1/2)

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  14. Book your winter getaways today at .

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  15. We also launched service at Sarasota Bradenton International Airport today, our 10th destination in the Sunshine State! That’s true LUV!

    Water cannons welcome Southwest Airlines to Sarasota-Bradenton.
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  16. After 35 years of landing at , we began new service today from ! It’s more LUV for the Windy City.

    Southwest Airlines Employees welcoming Customers to Chicago (O'Hare) with a Valentine's Day photo frame.
    Southwest Airlines fans document an arrival at Chicago (O'Hare).
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  17. We think a great Valentine’s Day gift is more LUV to more places – including Chicago and Sarasota-Bradenton!

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  18. We're not crying, you are. 😭 Happy Valentine's Day from the love airline.   Read more about our favorite Southwest love stories:

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  19. From Dustin: “What all of those perfect strangers and attendants did not know, was the emotionally tender state of two brand-new parents. Parents who after 9 years of trying had been blessed with their first child. Parents who felt scared, but determined in their new role.”

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  20. Soon, napkins and pens were being passed throughout the entire cabin as the whole flight shared encouragement, kindness, and parenting tips for the new and nervous parents:

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