WoW is an interesting case study on how weird nerds can easily be manipulated into hating people over fictional conflicts with color coded fairy tale creatures if you pump enough "us vs them" marketing into their brains.
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Remember the whole campaign of “IT MATTERS” that preceded the storyline of it not mattering whatsoever?
It reminds me of the "Hunt the Truth" that Halo did for Halo 5 or where they had marketed as Locke vs Chief when really that barely happens in the game.
