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Very clever trick. You guys compared the "before and after" and hide it behind being "inspirational." Jollibee is proud. Sucks that your brand name betrays the whole trick tho.
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Maybe you should hire an Inclusion and Diversity person to explain how this ad is so cognitive dissonant? Or not try to be pabibo and sell inclusion, kase di ba, you are selling a whitening product? Dark or white is beautiful- and by the way we are selling a whitening product?
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