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Patience, competence, multidisciplinary skills,
#accountability, and bullet-proof#resilience for failure - the not-so-fun but crucial flip side of#innovation. https://www.innovationexcellence.com/blog/2020/01/23/innovation-is-not-supposed-to-be-fun/ …pic.twitter.com/DNE93tK0tf
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Flowers, flowers, flours, socks...
@SuperBowlBot's@Wix campaign is not the most coherent, but a great look into what#AI can do in#advertising today. https://www.adweek.com/creativity/wix-actually-recorded-an-ad-written-by-adweeks-ai-powered-super-bowl-bot/amp/ …Hvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
#Neuroscience takes emotions - the most valuable and hard-to-measure data points - and transforms them into actionable insights for advertisers. Here's how.#Marketing#Advertisinghttps://martechseries.com/mts-insights/guest-authors/neurocreativity-gives-brands-emotional-competitive-edge/ …Hvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
Do we really need talking cars? Very humorous
#campaign by Suzuki (now, with a German accent) mocking its European competitors and their gimmicks.#Marketing#Cars#CreativeIdeas#Advertising https://mumbrella.com.au/suzukis-talk-thanks-to-singing-birthday-card-technology-in-latest-deloitte-digital-campaign-613535 …pic.twitter.com/QklirjaM0A
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#Leaders that learn and grow through transformations, and who are#flexible and resilient enough to invite change into their company and team, will truly tap into the#innovation opportunities of the coming years.https://www.themandarin.com.au/123886-what-does-leadership-mean-in-an-age-of-perpetual-change/ …Hvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
Regular car insurers' absurd rates would definitely inspire more than a few to join this protest. Brilliantly humorous
#campaign by@safeauto.#CreativeIdeas#Advertising#CreativeCampaigns https://musebycl.io/advertising/safeautos-absurd-comic-protest-ad-nearly-sparked-real-riot …pic.twitter.com/vhS4ZgoFG1
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#AI is about to put focus groups to shame by becoming the first#technology to accurately capture, quantify, digest and present customer emotions in the form of bite-sized insights for#creatives to put to good use. Exciting times!#Advertising https://www.campaignlive.co.uk/article/data-put-emotion-back-advertising/1671085 …pic.twitter.com/K2AIId95iU
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No fancy logos, no flashy ads, no influencer collaborations...
#healthandbeauty brand The Ordinary pretty much embodies#simplicity and is a great example of why it works.#Advertising#Branding#Marketinghttps://themarketherald.com.au/magazine/the-not-so-ordinary-brand-everyone-is-going-crazy-for-2020-01-21/ …Hvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
#5G will be about much more than faster movie downloads - brilliantly#simple pre-Superbowl campaign by@verizon in the US showcasing the life-changing#innovations this tech will bring.https://adage.com/article/digital/verizon-kicks-super-bowl-return-futuristic-5g-wearables-firefighters/2228281 …Hvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
Since the visual
#advertising space is so crowded, why not go for sounds and#music instead? Very#innovative#branding campaign by@Mastercard. https://www.marketingmag.com.au/news-c/mastercard-takes-sonic-branding-one-step-further-with-its-first-single/ …pic.twitter.com/GzEACiHQGd
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Dracula's only supposed to come out at night anyway - very original ad by
@BBC, pushing the boundaries of#OOH creative.#Advertising#CreativeIdeas#Marketing https://www.adweek.com/creativity/this-bloody-clever-dracula-ad-gets-creepier-as-the-sun-goes-down/amp/ …Hvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
Few things boost
#creativity like having a team with diverse and clashing perspectives - a brilliant thing to have when you're in the business of coming up with great ideas.#Diversity#Marketing#Advertising https://www.forbes.com/sites/serenitygibbons/2020/01/07/nves-brett-hyman-believes-diversity-is-the-key-to-cutting-edge-creativity/ …pic.twitter.com/2ANPtV4ik1
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A much more realistic portrayal of family reunions than most holiday ads show... Refreshing and humorous new year campaign by
@cathaypacific.#Advertising#CreativeIdeas#Creativity https://www.marketing-interactive.com/cathay-pacific-celebrates-the-hell-of-family-holidays-in-a-delightful-cny-campaign/ …pic.twitter.com/1BRJKGpktE
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From a thousand random ideas to a single market-ready, customer-backed solution... Bringing
#simplicity to the#innovation process.#CreativeThinking#BusinessAgility https://industryglobalnews24.com/phase-wise-simplification-of-the-innovation-process- …pic.twitter.com/vTEk0obbM5
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As seen with this
#furniture retailer, without a curious mind and some degree of#creativity when looking at the numbers,#marketingdata is but an (often inaccurate) shadow of reality. https://www.entrepreneur.com/article/340717 pic.twitter.com/aJz7ro8GlM
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Goodbye Beetle, hello
#sustainability... Very original way to bid farewell to their most iconic car and welcome a new age by@VW.#Advertising#CreativeIdeas#Creativity https://musebycl.io/music/volkswagen-bids-farewell-beetle-help-beatles …pic.twitter.com/qEOJeUKnOB
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Recreating all the powerfully negative feelings one might have post-drunk-driving (in a drinkable bottle format)... A very fresh and original angle to tackle this issue and promote safer habits.
#Advertising#Creativity#CreativeIdeas#AdCampaigns http://musebycl.io/advertising/agency-bottling-brutal-aftertaste-drunk-driving …pic.twitter.com/IwT7RXaqhs
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By eliminating the need for creatives to justify their work and aligning a whole organisation towards specific and bite-sized goals,
#agilemarketing is a brilliant#productivity and#creativity booster.#Simplicityhttps://www.forbes.com/sites/forbescommunicationscouncil/2019/12/27/how-agile-marketing-can-inspire-creativity/amp/ …Hvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
37 years later, ET comes back to pay a visit to Earth (and check a few of
@Xfinity's services) - brilliant use of this iconic and nostalgic film for this holiday campaign.#Creativity#CreativeIdeas#Advertising#Marketing https://www.thedrum.com/creative-works/project/goodby-silverstein-partners-xfinity-holiday-reunion …pic.twitter.com/kpmgv08lvC
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Supercharged with techs like
#AI sensors and#5G, the new-age#DOOH will serve as a powerful platform for brands willing to look beyond short-term metrics and pay#creativity its due attention. https://www.thedrum.com/opinion/2019/12/19/ooh-2020-will-be-fuelled-collaboration-and-creative-thinking …pic.twitter.com/b97uNZzYGq
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