You send HTTP requests to it from the browser, and it parses these requests (using a new “Client” format), typically dispatching them to their respective endpoints server-to-server (e.g. Measurement Protocol). 2/6
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Some amazing things you can do with it: - Hit validation and fixing before the hit is sent to the endpoint - PII and privacy controls for the requests before dispatch - Send same request to multiple endpoints - Customize the HTTP response back to the client (e.g. Set-Cookie) 3/6
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Amazing things cont’d: - (Hopefully) direct integrations to cloud APIs (write to BigQuery, trigger cloud functions) - Reduce the amount of crap loaded in the client, as you could theoretically send a single hit to the server and then parse it for different uses 4/6
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Since it’s server-side, you might be tempted to use it for circumventing browser block lists, tracking protections, consents, etc. Yes, you can do all this. But you don’t have to be a dick. Always err in the side of max. respect for user privacy. 5/6
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As with almost everything
#GoogleTagManager, it has the power to construct and destruct, alleviate friction and create more of it, improve data quality and drown signal in noise. It’s wrought with dichotomies that are resolved through maturity and informed decisions. 6/6Prikaži ovu nit
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Quick Q. about implementation, to make sure I got it. Is this sending a request from the browser, but just to your domain? Or is it a module that I'd plug into something like Django which would be picked up server side from a request? (or is it perhaps intercepting reqs.)
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The browser sends a request to http://some.domain.you.control.com instead of to http://facebook.com / http://google.com . There is a server software running on that endpoint, which parses the request and sends it forward to its correct endpoint.
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How does this compare to
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It’s not a data collection endpoint. Snowplow is.
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Where can I find official announcement on this ? Or any recording of Superweek talk ?
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No official announcements because it wasn’t an official announcement. Video will come later if the speakers agree it’s ok to release.
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Čini se da učitavanje traje već neko vrijeme.
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