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Code allergy should be a thing of the past: The Myth Of The Non-Technical Marketer https://www.simoahava.com/digital-marketing/the-myth-of-the-non-technical-marketer/ …
#measure#seo#marketingThanks. Twitter will use this to make your timeline better. UndoUndo -
Simo Ahava Retweeted
Google only puts SameSIte updates & release dates here (https://www.chromium.org/updates/same-site …), and this Friday evening they quietly pushed the release date to February 17th and then pretended like they weren't saying February 4th for months. // maybe a changelog here? more transparent edits?pic.twitter.com/x73dhaRqi2
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Chrome has said that the SameSite changes will be enforced on the week starting Feb 17, and initially only to a subset of users.https://twitter.com/simoahava/status/1223275610367234048 …
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Solution is to petition your analytics vendors to make the SameSite and Secure flags configurable when the tracking cookie is created. I’ve given feedback to Google about this. For Safari, you’ll need the Storage Access API. https://web.dev/samesite-cookies-explained/ … https://developer.mozilla.org/en-US/docs/Web/API/Storage_Access_API/Using …
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This applies to a common scenario where the site loads a third-party booking flow or shopping cart in an iframe, and tries to do cross-domain tracking with e.g. the
@GoogleAnalytics _ga cookie. Without SameSite=None;Secure that cookie can’t be accessed and tracking won’t work.Show this threadThanks. Twitter will use this to make your timeline better. UndoUndo -
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Simo Ahava Retweeted
@supervveek 2020 slides uploaded: Interoperability in Digital with take a Global Village https://www.slideshare.net/AurliePols/interoperability-in-digital-will-take-a-global-village … welcoming pull requests on@mParticle's OpenDSR project https://github.com/opengdpr/OpenDSR …#CCPA#GDPR#privacy#CDP#ePrivacy#riskThanks. Twitter will use this to make your timeline better. UndoUndo -
Humble request to event organizers everywhere: Please have a “Social Media” section in your event pages, make it abundantly clear what hashtag / mention you want attendees & interested parties to use, and do this well in advance so that discussion can commence before the event!
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Simo Ahava Retweeted
Need to dissect your cookies

in preparation for Chrome's #samesite updates? Check out our new, in-depth guide to testing and debugging cookies with
DevTools and more!
https://www.chromium.org/updates/same-site/test-debug …pic.twitter.com/SoWWElS63m
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Simo Ahava Retweeted
Once again,
@SimoAhava with some early insights into Google Tag Manager -- this time focused on Server-Side Tagging.#measurehttps://twitter.com/SimoAhava/status/1222459714614841346 …Thanks. Twitter will use this to make your timeline better. UndoUndo -
My slides from
#SuperWeek 2020: https://www.slideshare.net/SimoAhava/browser-tracking-protections-superweek-2020-226180518 … The presentation details the past, present, and future of browser tracking protection/prevention mechanisms. The information is based on research published on http://www.cookiestatus.com .#privacy#measureThanks. Twitter will use this to make your timeline better. UndoUndo -
Simo Ahava Retweeted
[Blog Post] Step by Step: Setting up a
@googleanalytics App + Web Property in GA (an updated UI walkthrough) https://krsta.me/2S5ubqO#measure#superweekThanks. Twitter will use this to make your timeline better. UndoUndo -
Thank you
@banoczy and the entire@supervveek crew for yet another lovely conference. Lots of wonderful talks with wonderful friends (old and new), and a lot of inspiration to take back home.#superweek#spwkpic.twitter.com/rzW6yTNpMP
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Simo Ahava Retweeted
And now something completely the same. With
@SimoAhava at#superweek (I should absolutely think about something fresh, but I was not able to resist).pic.twitter.com/5eOA2phPuQ
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As with almost everything
#GoogleTagManager, it has the power to construct and destruct, alleviate friction and create more of it, improve data quality and drown signal in noise. It’s wrought with dichotomies that are resolved through maturity and informed decisions. 6/6Show this threadThanks. Twitter will use this to make your timeline better. UndoUndo -
Since it’s server-side, you might be tempted to use it for circumventing browser block lists, tracking protections, consents, etc. Yes, you can do all this. But you don’t have to be a dick. Always err in the side of max. respect for user privacy. 5/6
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Amazing things cont’d: - (Hopefully) direct integrations to cloud APIs (write to BigQuery, trigger cloud functions) - Reduce the amount of crap loaded in the client, as you could theoretically send a single hit to the server and then parse it for different uses 4/6
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Some amazing things you can do with it: - Hit validation and fixing before the hit is sent to the endpoint - PII and privacy controls for the requests before dispatch - Send same request to multiple endpoints - Customize the HTTP response back to the client (e.g. Set-Cookie) 3/6
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You send HTTP requests to it from the browser, and it parses these requests (using a new “Client” format), typically dispatching them to their respective endpoints server-to-server (e.g. Measurement Protocol). 2/6
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