Sid Bharath

So is everyone actually working during the holidays or are y'all just tweeting about it??

The Darwin Awards get more interesting every yearhttps://twitter.com/Jason/status/1209646721401114625 …

More VR with the Bo-Man @bolayer. He may have killed more aliens but I scanned more objects https://twitter.com/bolayer/status/1207474001129271298 …

40. While communication is important, you can move slow if you're always in meetings. A good meeting cadence is - Weekly 1hr meeting to discuss tasks Monthly 0.5 day to discuss metrics Qrtrly 1 day meeting to set strategy

39. Don't hire rockstars who think they are better than everyone else and try to go it solo. Break downs in communication leads to inefficiency and a case of one hand not talking to the other in marketing.

38. Communication between team members is important. A strong feedback loop between, say, ads and content teams will elevate all channels.

37. So when doing a webinar, promote it across channels - social media, ads, partnerships, affiliates, emails, etc.

36. New product features are obvious choices for launches, but you can even do them with webinars, online summits, ebooks, even pillar posts.

35. As you build out your marketing team with people owning different channels, start doing cross-channel campaigns. I like doing at least one launch-style campaign every month.

34. Sometimes marketing really is just putting in the grunt work every day. Email partners or customers, create content, put yourself out there every single day.

33. Process beats hacks. Focus on long-term strategies if you want to build a real business instead of short-term tricks.

32. Stop paying crazy amounts of money for a feature on a tech publication. That Techcrunch article is not going to make or break your company.

31. Everyone in your company should be answering support tickets at least once a week. Including the CEO and the engineering teams. Happy to explain why if you disagree.

30. Customer support is an excellent marketing channel. Don't treat it as a cost center. People leave companies because of bad support but they will forgive you for product failures if you have excellent support.

29. Silicon Valley model is to raise money, hire a sales team and cold call enterprise customers. And eventually let go of the sales people and hire marketers because they don't have leads. Don't make this mistake. Invest in marketing early.

28. Sometimes it's ok to make big bets on a campaign without having any data and on gut feel alone. Experienced marketers have solid gut feel. If you're ok with it not working out, then go for it.

28. At the same time don't get paralyzed by the data. Pick a few metrics you really care about and optimize for that otherwise it's too easy to slice and dice data to tell any story.

27. Data will help you determine what channels to pursue and what to shelve. Test small, look at the data, and then decide whether to scale.

26. Analytics - get that stuff sorted out right from the start or else you'll feel the pain later. Install @Amplitude_HQ, @googleanalytics and @segment at the very least.

My boy @bolayer is the ultimate resource for all things #VR. Follow him if you're into this spacehttps://twitter.com/bolayer/status/1207053269358395392 …