I try to get to grips with the buzzwords flying around like framing, narrative, storytelling, etc
With the help of @weareneo @dajastan @TeamTopos @jonahsachs @_Narrativepic.twitter.com/1hBAoMhoYC
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I read 528 pages of the latest insights on framing climate change, migration, inequality, etc - so you don't have to. This is my new "Bluffer's Guide to Framing" for busy activists. If thats still too long for you, here's a thread of top takeaways...http://shiverdownspine.com/2020/01/04/bluffers-guide-to-framing-2020/ …
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I confess some of the sins I and colleagues have made with framing ('using it as cover for personal taste in copywriting'). And set out what I think is actually useful stuff from all this research to actually help us in our day-to-day campaigning.pic.twitter.com/gVmbM3Igwu
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I kick off with the 'race-class narrative' from
@Demos_Org@anatosaurus@IanHaneyLopez, not just for its own impact but also cos it typifies recent trends in framing: electoral politics+social movements, rejection of pivoting, taking on 'culture wars'https://www.salon.com/2018/06/10/a-unifying-race-class-narrative-blueprint-for-progressive-victory/ …Afficher cette discussion -
I summarise my favourite bits from:
'Talking About Poverty' (like this fantastic visual metaphor)
'Evidence-based narrative about Migration' (dissecting the populist story of migration)
'Communicating Global Justice & Solidarity' (why a Robin is actually a framing 'trap')pic.twitter.com/UiVabV2bgc
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I move on to looking at the implications of the climate change framing by
@Fridays4future@ExtinctionR and how the exhortation to 'Tell the Truth' applies elsewhere.pic.twitter.com/Ggu8kePJMJAfficher cette discussion -
I find evidence of that in:
The Guardian's proactive effort to use language which reflects the reality of our emergency
The debate about 'Green New Deal' vs 'Green Industrial Revolution'
An 'Explanation Declaration' from @FrameWorksInst after 20 years in this businesspic.twitter.com/unTI99NPEp
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I prioritise stuff that helps get on with framing by doing:
'Be the Narrative' (tested its insights with prototypes in various countries)
'A Larger Us' (psychology and mapping what's out there)
'Feminist Realities' (gorgeous illustrations of 'resistance by storytelling')pic.twitter.com/QFyJzn8aM1
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...and look ahead to 2020 suff (not just hindsight blogs about the US elections!). - 'Framing Climate Justice' by
@350Europe@pircuk@NEON_UK -#ShiftThePower by@globalfundcf@intldogooder - 'Asset framing over deficit framing'@JoinB - Framing in the Netherlands@PartosNLAfficher cette discussion -
Please do let me know what you think, and framing stuff I've missed. It turned into a bit of a beast of a project but I may well do a 3rd one some day! I hope this helps if, like me, you dont want a psychology degree, just want to do better in our work.http://shiverdownspine.com/2020/01/04/bluffers-guide-to-framing-2020/ …
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...and already had some great links, thanks! via
@justlabs: examples of application in@ICS_Centre Innovation Report https://icscentre.org/innovationreport/ … and@OGR_EN Positive Narratives https://www.openglobalrights.org/positive-narratives/ … Via@keeptexasfreaky a different take on migration http://www.frameworksinstitute.org/assets/files/domestic_issues/Immigration_mm.pdf …Afficher cette discussion -
[update] thanks to those who gently nudged me on accessibility to the resources
@w3c_wai. Now with alt-text, lower bandwith and high contrast version - but it makes it even more dissapointing so many resources out there are in PDFs and/or inaccessiblehttp://shiverdownspine.com/2020/02/29/bluffers-guide-to-framing-2020-high-contrast/ …Afficher cette discussion
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