It should be easy to know when you’ve found the official YouTube channel of a creator, artist, brand, or public figure. So in late October, we’re updating what it means for channels to be “Verified” w/ new eligibility criteria & a new look. Details → https://yt.be/help/3QfB pic.twitter.com/JXOvMbkbns
Also: "Through our research, we found that people often associated the checkmark with an endorsement of content, not identity." What are you talking about? What research? Noone thought this.