1 Here's the text of Sinclair's promo that Sinclair's competitors and left-wing interests have created a fuss over. (This one for KOMO in Seattle). Let me know what you think about what it says: "Our greatest responsibility is to serve our Northwest communities...." (continued)
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no problem with an anchor identifying a Sinclair opinion as Sinclair. But it's a problem to identify it as local.
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It's a promo. A local promo carrying the mission statement of the national company, which develops a national campaign and direction for its stations. I guess it is confusing because most people don't know much about these relationships.
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as I said if it was run as a Sinclair promo it would be honest. But not branded as the local station.
End of conversation
New conversation -
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There’s a difference between openly delivering a company statement from Sinclair, and reading the scripted phrases we have been listening to for years — while pretending it’s news.
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