FCC fines are not the result of any adjudicatory process. They're assessed administratively, then negotiation and possible litigation follow. They're closer to an indictment than they are to a fine imposed as the result of a court trial.
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You're not as much help as I'd hoped. On one hand, they didn't identify sponsored content, on the other hand it's a cancer center. If they failed to comply with regulations, I can see why they'd be held accountable, but the largest fine imposed seems a bit much considering
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I doubt Huntsman is making money from his cancer center. I bet the accountant thought it was a PSA and not sponsored content.
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