"Popularized by radio personality Jon Hein in the 1990s and early 2000s, the phrase derives from a scene in a fifth-season episode of the sitcom Happy Days in which the character Fonzie jumps over a shark while on water-skis." https://en.wikipedia.org/wiki/Jumping_the_shark …
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"This was deemed a ratings ploy, for it strayed absurdly outside the original storyline of the sitcom. The usage of "jump the shark" has subsequently broadened beyond television, indicating the moment when a brand, design, franchise, or creative effort's evolution declines"
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At the end of the Happy Days TV show, they were running out of ideas. They went to California and the climax was The Fonz jumped a shark in a fish pen. What do you do after jumping a shark? Nothing can equal it.
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I thought it meant "to do something too soon" like I think of gentrification- for example, a city is "up and coming" so a posh hotel moves in, but does so too soon, say before enough tourists find the place appealing, and therefore the hotel fails.
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