Shama HyderGeverifieerd account

MYTH: even a single bad review damages your business REALITY: having no negative reviews makes customers wonder if your reviews are authentic. Negative reviews aren't the end of the world if you show you can learn and grow from them.

99% of customers read online reviews. 88% trust reviews as much as they trust personal recommendations. 72% prefer to take action only after reading a favorable review. Online reviews are essential - if you don't have any, starting asking customers to leave one.

What marketing isn't: a quick fix an expense an afterthought an overnight process Marketing is a long-term investment in your business's success.

What CEOs can do to support their CMOs: communicate clear expectations work together to define marketing goals set realistic expectations allow long-term strategies time to show results focus on what adds value - not just what can be measured

CMOs and CTOs can find it hard to understand each other - CMOs are used to communicating in a few short sentences while CTOs expect page-long briefs. Taking the time to understand each other's communication styles is critical.

IT isn't just a key component of effective marketing - IT needs to be a strategic partner in achieving marketing and business goals.

Curating content is more than just sharing articles. You want to select pieces of content from around the web that your audience might be interested in, while also adding the context that only your brand can offer.

Customers today want to know: what companies stand for what their attitude is how they define themselves. Content marketing is the best way to tell them.

Why create original content? Generate new leads Improve your Google results - Google’s algorithm is highly favorable toward original content Drive conversions, because the people who are on your site to look at content are more likely to become purchasers

Stop rewarding measurement over value. Focus on marketing that really works - not just the kind that produces easy-to-measure results.

The B2B buyer journey has changed. It's: longer less linear requires less contact with your sales team PR is more important than ever - your customers are researching your brand on their own before they ever reach out to you.

What are some things that make you lose trust in a brand?

CMOs who have to make a case for every dollar in their budget are the ones who get burned out the fastest. They’re also the ones forced to spend money on activities that provide easy-to-understand results, but that aren’t actually that successful.

If you say you’re playing a long game, mean it. Lots of CEOs insist that they’re focused on long-term results, yet still demand—explicitly or implicitly—that marketing activities generate short-term returns. Stop it. Play the long game.