Shailin Dhar

@ShailinDhar

Fighting digital ad-waste and counterfeit web traffic

Vrijeme pridruživanja: ožujak 2012.

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  1. Prikvačeni tweet
    1. svi 2018.

    Getting advertisers to take budget waste seriously is like getting children to recycle. Few saw their predecessors do it don't think it's important. There's a lot that the ad industry can learn from the waste management industry.

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  2. 1. velj

    My fiancé sent this to us and thought it was me that put it up. Hilarious

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  3. proslijedio/la je Tweet

    THREAD: You’ve probably seen ads like these on Facebook or elsewhere online. A celeb's in big trouble! It’s a lie, and all part of a massive scam that's stolen billions. I investigated a company that did this on a global scale, and the details are crazy:

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    one of our interns asked me to explain how online advertising works. instead of responding in any coherent way, i just opened my mouth and let a swarm of bats fly out

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  5. proslijedio/la je Tweet
    16. svi 2019.

    Andy Fisher says the reason last touch attribution is so prevalent in digital media is because it cost the ad-servers the least back when storage was quite expensive.

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  6. 11. svi 2019.
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  7. proslijedio/la je Tweet
    6. svi 2019.

    Despite a cheery headline, the report left industry leaders feeling cautiously optimistic at best, and downright skeptical at worst.

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  8. 6. svi 2019.

    I really enjoyed my recent interview on Meets with Listen here or on spotify and apple podcasts

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  9. proslijedio/la je Tweet
    5. svi 2019.

    Today's Newsletter: PR FRAUD ABOUT AD FRAUD

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  10. 30. tra 2019.

    Yes! This will be an eye opening number for many people and is helpful all around.

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  11. 24. tra 2019.

    Looking forward to meeting with everyone at the conference. is proud to be a sponsor this year.

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  12. 17. tra 2019.

    Great extensive research from a diligent group, including ’s CTO Praneet Sharma.

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  13. 12. ožu 2019.

    Worth your time if you’re involved with adtech or just curious about internet advertising

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  16. 26. pro 2018.

    Well worth a read. Lots to think about.

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  17. proslijedio/la je Tweet

    UPDATE on my story about Cheetah Mobile and ad fraud: Two of the company's apps were removed from the Play store, and it issued a release to say it "takes the issues raised in the article very seriously." Cheetah shares down as much as 25% since yesterday:

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  18. proslijedio/la je Tweet

    BuzzFeed: These Hugely Popular Android Apps Have Been Committing Ad Fraud Behind Users’ Backs

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  20. 13. stu 2018.

    Yes. This is key. We see a 15-20% average discrepancy between auctions won and ads served. Waste elimination is essential before any “optimizations”

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  21. 5. stu 2018.
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