// THREAD: The 3 Most Deceptive Olive Oil Marketing LIES //
Real extra virgin olive oil is very difficult to get in North America, but not for the reasons one would normally expect.
There is a fine line between selling olive oil & cocaine.
This is why, courtesy of @SeloSlav
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These “frauds” usually take the form of marketing spin, or myths, designed to convince the consumer to purchase lower quality oil in order to justify competitive price points.
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Myth 1: You Should Buy Olive Oil In Dark Bottles The most infamous olive oil marketing myth. The “Dark Bottles Myth” goes as follows:
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The main reason that large industrial producers of olive oil sell their wares in dark tinted bottles is that they are often cut with industrial seed oils that spoil easily. If they didn’t give you a stern preservation warning, they probably wouldn’t sell much in the long run!
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Myth 2: You Should Store Your Olive Oil In a Cool, Dark Place Related, but distinct. Contrary to what most companies will tell you, reasonable fluctuations in household temperature will not affect the nutrient content of your olive oil, especially if it is first cold pressed.
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Putting your olive oil in the fridge overnight will not destroy it's omega-3s. Taking it out and thawing it won’t change the chemical composition of its Vitamin Es and Ks. And leaving it out on a sunny kitchen counter top for a few days won’t make it rancid.
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So why do most bottle labels state to store your olive oil in a “cool, dark place?” This is merely to ensure compliance with USFDA label regulations. (Our label says it as well.)
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Governments have long since learned that it’s cheaper to shift liability to exporters than for government postage services to assume responsibility for food transportation shortcomings. Incidentally, government labeling regulations also protect low quality olive oil producers:
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Give them an incentive to label their oil as “extra virgin” since consumers are lead to believe that the finest olive oils are delicate and need additional protection. Sell more “olive oil” at lower prices? Increase the tax base in the process? Tsk tsk...
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It takes about 3 months of direct exposure to high-intensity UV light, i.e. supermarket spotlights, for olive oil to truly spoil beyond redemption. These conditions are far more extreme than whatever lights your kitchen counter is exposed to.
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Myth 3: Good Olive Oil Lasts For 3 Months Wrong. Contrary to what hack food scientists want you to believe, good olive oil lasts for 3 years, when stored at any reasonable household temperature.
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The nutrient content of a real extra virgin olive oil will not diminish to anything lower than the crap you buy at the supermarket anyway.
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We believe that the future could use more fortune, less fraud. The olive oil market in North America is unfortunately held up in a Catch-22. Everyone sells low quality oils, consumers aren’t aware of the value of real oils, what's to be done? Answer: Share the thread.
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The doors of our store open tomorrow at noon EST. If this account hits 500 followers we will give a bottle away to one of you. Please Retweet!
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We’re open for business. Limited quantity available at this $65 price point. Get in before they’re gone:https://SeloOils.com
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End of conversation
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