1) I mean, in Puglia south Italy we have the best extra virgin oil of the country. For consumers its easy to do storytelling and transmit the value of a high quality product...
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2) for businesses instead they want to lower the costs. They import low quality raw olives from outside (africa just an example where there are no food safety regs) and bottle here and brand it as extra virgin with Italian flag, when it isnt. I hope its isolated case, I'll try it
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