Does the left still remember that corporations are shit? They get how advertising & marketing gimmicks work right? That Ford truck driving ruggedly through the mud (signaling masculinity) is used to sell trucks to rubes (as an example) But when Nike does it: heartfelt/serious.
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Apparently for now they are losing money (may rebound, who knows or cares). The point is: they don’t have a conscience. They’re entities not people. And if you’re taking any of this seriously I have a bridge to sell you. They’re doing this cause it’s useful. Money or signaling.
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