Apple had that commercial of that person throwing a javelin at big brother TV screen to signal Apple is a brand for renegade free thinker individualist. Sex sells almost anything (too many examples to bother listing). What do you think this Nike campaign is about dummies?
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Apparently for now they are losing money (may rebound, who knows or cares). The point is: they don’t have a conscience. They’re entities not people. And if you’re taking any of this seriously I have a bridge to sell you. They’re doing this cause it’s useful. Money or signaling.
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The left sees corporations as compromised targets they have infiltrated and now can use to push the long march forward.
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Emotional people are easily manipulated. All the people complaining about Nike sweatshop practices are now rushing out to buy Nike shoes. Well, they're telling everyone that they will, but only a fraction actually will.
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