IME "slow burn" is absolutely a commonly-used description within horror—but you have to contextualize it!https://twitter.com/outofmyplanet/status/1388950895883431937 …
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Ti West's _The Innkeepers_ (2011) is a good example of a slow-burn horror film that I think is really effective.
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I expect what happened on netflix is that they have a "slow burn" tag and a "horror" tag and a "romance" tag, and the first means one thing when paired with the second, but something else when paired with the last; but their search algorithm can't distinguish those cases.
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Not using search algorithm When I let netflix sit, it turns to a slideshow advertising various shows/movies, and each one has 3 description words like exciting, sci fi, haunted house, drama, ensemble etc They use slow burn exclusively for suspense/psych horror, never romance
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ah, OK. it's definitely weird that they'd use it _only_ for horror!
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