IME "slow burn" is absolutely a commonly-used description within horror—but you have to contextualize it!https://twitter.com/outofmyplanet/status/1388950895883431937 …
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like, I would not call something just "a slow burn" if what I meant was "a horror movie where the dread builds up slowly, and nothing scary happens for a good while to increase the tension and let you get to know the characters," I'd call it "slow-burn horror".
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(unless it was clear in the context of the conversation that we were discussing horror movies)
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Ti West's _The Innkeepers_ (2011) is a good example of a slow-burn horror film that I think is really effective.
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I expect what happened on netflix is that they have a "slow burn" tag and a "horror" tag and a "romance" tag, and the first means one thing when paired with the second, but something else when paired with the last; but their search algorithm can't distinguish those cases.
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End of conversation
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