Nike’s online sales jumped 31% after company unveiled Kaepernick campaign, data show https://www.marketwatch.com/story/nikes-online-sales-jumped-31-after-company-unveiled-kaepernick-campaign-2018-09-07 …
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Or more generally, the number isn’t reliable.
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Thinking about it from an online sale experience bg it actually looks like a pretty bad figure. If a national news only gives a 30% bump to you regular sales it’s small. Now those campaign are a ling game but it’s not a good start and they know it.
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