They are catching on: Trump has turned words into weapons. And he's winning the linguistic war | George P Lakoff and Gil Duran https://www.theguardian.com/commentisfree/2018/jun/13/how-to-report-trump-media-manipulation-language?CMP=share_btn_tw …
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It's one thing to understand/know how persuasion works, and quite another on how to actually USE it masterfully in real-time, under pressure, with world-altering stakes in play. Cialdini/Lakoff are academicians, but not Master-Level practitioners. George can write. That's it.
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It also helps when the Establishment keeps stepping in their own poop. They are so transparent it is laughable.
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