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Download Scalarr’s expert report “The Outcomes & Biggest Mobile Ad Fraud Schemes of 2019” for the inside scoop on everything from new fraud types to high-profile fraud cases, it’s all here https://scalarr.io/research/reports/outcomes-and-biggest-mobile-ad-fraud-schemes-2019/ …pic.twitter.com/U8P77JMkel
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Want to get a picture of what online advertising fraud will look like in 2020 and invest smartly into anti-fraud systems? Check out this post with thoughts of industry leaders including Scalarr's CEO Inna Ushakovahttps://www.businessofapps.com/ads/ad-fraud/research/online-advertising-fraud-trends-2020/ …
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As you well know, user acquisition campaigns focus on harnessing new users to secure the growth of your mobile app — so, how exactly do you build a robust UA campaign while staying within budget? https://medium.com/scalarr/the-wise-use-of-user-acquisition-budget-cpi-cpa-or-revshare-f6cdcda3b7e4 …pic.twitter.com/ApTug3b96n
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Are you doing all that's possible to fight fraud? Check out our latest checklist that we've expertly prepared to address fraud promptly and effectively. Download the checklist in just a few seconds and begin strengthening your protective layers
https://scalarr.io/research/reports/10-step-checklist-for-successful-ad-fraud-protection-2020/ …pic.twitter.com/C27FNJuH6I
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Accuracy in fraud detection is key to keep fraud at bay as millions of dollars are at stake. Check out our latest post to understand the role of accuracy in anti-fraud strategies
https://scalarr.io/research/articles/how-accuracy-affects-ad-fraud-detection/ …pic.twitter.com/CiN7LT1ofD
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Merry and bright, this time of year has us hearing bells everywhere we go! From our Scalarr family to yours, we wish you happiness and peace for you and your loved ones this Christmas and into the New Year!pic.twitter.com/waQv7FIKEi
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The holidays are always a time of self-reflection and assessment of what we’ve accomplished so far and what we expect to achieve in the future. Read our summary of Scalarr’s highlights and results for 2019 as we get ready for the new year ahead! https://scalarr.io/research/news/scalarr-results-2019-year-review/ …pic.twitter.com/Sbefasji7c
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Are you ready for what mobile ad fraud has in store in 2020? Check out the list we've prepared of trends that are sure to make waves next year

https://scalarr.io/research/articles/mobile-ad-fraud-trends-2020/ … #adfraud#trends2020#mobileapps#fraudprotectionpic.twitter.com/tFEWqm4har
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Return on ad spend, or ROAS for short, is right at the top of every mobile marketer's wishlist. But how do you reap good ROAS from your user acquisition campaigns? We've got the scoop on our latest post
https://medium.com/scalarr/how-to-reap-good-roas-from-your-user-acquisition-campaigns-ab70e4711f9d …pic.twitter.com/6wjpW0FPPt
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Ever wondered why Machine Learning is leading the fight against fraud? In this tell-all post, we cover why mobile advertisers should focus on machine learning-based solutions to detect fraud successfully

https://scalarr.io/research/articles/why-mobile-advertisers-should-push-machine-learning-based-fraud-detection/ …pic.twitter.com/Pgdyy0hdHaHvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
"The Ultimate Guide to Mobile Ad Fraud Types 2.0” report by Scalarr is outhttps://www.businessofapps.com/news/guide-mobile-ad-fraud-types-report/ …
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Hvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi
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Just when you think you have mobile ad fraud figured out, fraudsters go ahead and shake things up by reverse-engineering their practices. The whole ugly truth about fraud in 2019 is here
https://scalarr.io/research/articles/ugly-truth-about-fraud-2019/ …pic.twitter.com/QgVPJZzC26
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Hooray!
Join us as we celebrate that @Scalarr_Inc has been honored with “The Most Effective Anti-fraud Solution” award! This acknowledgment continues to fuel our commitment to fight fraud#EMMAs@MMMagTweets#KillTheFraud#GoGoScalarr https://mobilemarketingmagazine.com/2019-effective-mobile-marketing-awards-winners-revealed-2 …pic.twitter.com/VvMzDbw2kE
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Scalarr proslijedio/la je Tweet
Next up is the Most Effective Anti-fraud Solution. We've had a number of amazing submissions, but there can only be one winner and it's Scalarr
. Congratulations @Scalarr_Inc#EMMAsHvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
Scalarr proslijedio/la je Tweet
The most fraudulent app categories in 2019 belong to Music and News
@Scalarr_Inc#fraud#appmarketing#useracquisition#mobilemarketing#growth#marketing#advertisinghttps://arpubrothers.com/blog/the-most-fraudulent-app-categories-2019/ …Hvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
For all you mobile marketing folks, see you in Moscow at MathMarketing 2019! Scalarr's CPO Yuriy Yashunin will be speaking about Ad Fraud and how to deal with thatpic.twitter.com/1EYQmFzM5N
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With an estimated impact of nearly 60% of attributed paid installs in given campaigns, Complex VTA Spoofing is used by fraudsters to hide spam clicks as impressions. Read the article below to find out more
https://www.businessofapps.com/insights/vta-spoofing-fraud-type/ …pic.twitter.com/3IdHoRDYLn
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Don’t miss our 2019 edition of the “Ultimate Guide to Mobile Ad Fraud Types 2.0”, ready for download now. It lists all the known fraud types as well as a newly-discovered fraud you need to watch out for

https://scalarr.io/research/reports/the-ultimate-guide-to-mobile-ad-fraud-types-2-0/ …pic.twitter.com/1H31XzWYkhHvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
Don’t miss Scalarr’s latest post packed with details about the hidden costs of fraud and how they severely impact profits at all levels of a company. Fraud is bigger than you think!
https://medium.com/scalarr/fraud-protection-saving-money-vs-saving-your-business-9b2f6dd2917e …pic.twitter.com/PhoFN6Rce9
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