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Prikvačeni tweet
Marketing for small businesses is not about jumping straight into tactics. There is a sad belief that marketing properly is only possible for larger businesses, with huge budgets and departments but nothing could be further from the truth.https://medium.com/@samuelbrealey/marketing-its-not-the-size-it-s-how-you-use-it-a052b937a2ab …
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Samuel Brealey proslijedio/la je Tweet
Jeff Bezos, 2015 : "Advertising is just a tax you pay for lack of innovation" Jeff Bezos, now :https://www.campaignlive.co.uk/article/amazon-biggest-advertiser-earth-adspend-hits-11bn/1672723 …
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We don't have to be great with numbers. We just need to talk to the people who are. Marketers need to learn from finance, working with them not for them is the way forward.https://econsultancy.com/marketing-finance-collaboration/ …
Hvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
Why do I always make a spelling mistake? Are my thumbs too large?
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All the tools in the world won't make a better blacksmith. Nor do they make better marketing or creative. It's always how they are used, never what is used. And sometimes what appear to be mistakes actually make make something better.
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Found this old music video I was editing a few years ago. Using a mix of UK 80s archive footage and ads put to Killing Joke's song "Victory". I never finished it, but it was still good fun.pic.twitter.com/I9PIDHwN8E
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Samuel Brealey proslijedio/la je Tweet
“Dig a little deeper and most things are just new names, not new concepts.” Great piece by Samuel.https://twitter.com/SamuelBrealey/status/1222988606475841543 …
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I see DTC is rearing its head again at minute. My thoughts for
@Econsultancy here.https://econsultancy.com/digitally-native-vertical-brands-dnvb-direct-to-consumer-heaven-or-overhyped/ …Hvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
Samuel Brealey proslijedio/la je Tweet
social media jobs be like: Do you know your TikTok from your Facebook? have you ever heard of or seen "a computer"? Then you just might be perfect for our SOCIAL MEDIA DIRECTOR job, running every online element of our business £13k, Slough
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If you don't believe me, the joke is on you. We're all going to be dead in a year if we don't embrace this new incredible era of business speed... bs for short.
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The pace of change has never been so slow. Feel free to cite me in your pitch decks.
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Samuel Brealey proslijedio/la je Tweet
“I was trying to teach the team about customer experience and maybe gamify their social selling. Ideating a storyboard around where those ideas will dovetail with the disruption caused by the death of micro-moments is how we can begin to growth hack.”https://theshatire.com/2019/12/06/struggling-marketing-colleague-now-just-saying-buzzwords/ …
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A word on segmentation after talking with a potential client. If your resources are limited, you need it to focus efforts. That's strategic thinking. It's not a process for process sake, nothing in marketing or business should be.
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The main reason for jargon and nonsense speak in business comms is because so many are absolutely woeful at figuring out what their customers want and how they communicate. The tragedy is that it's not even that hard to do.
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We are the sum of our experiences, if we read, we take and learn from other's experiences without having to make their mistakes or worse, being unaware of them. Either way, ignorance is not a good look.
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Absolutely loving
@rorysutherland's new book. It's a great reminder that taking a perceived* risk is often the safer bet. It's encouraging for me as a marketer who's often doubting himself at every turn. *and it usually is, it's rarely grounded and usually routed in norms.Hvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
Samuel Brealey proslijedio/la je Tweet
I just published 'Should you read the Classic Marketing Texts? Some thoughts on what you should read, and mostly, why you should read...full stop.....https://link.medium.com/uvAT506nz3
#marketing#brands#advertisingHvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
Data is the new oil is probably the dumbest thing I've heard recently. Some agencies really are stuck in 2010.
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Samuel Brealey proslijedio/la je Tweet
Of course advertising works. Not always, but lots. In fact, in a recent study of how auto makers' product portfolios affect sales, researchers found that the thing with the highest correlation with sales over 7 yrs & 40 brands was ... ADVERTISING. https://twitter.com/shl/status/1220315579371773952 …pic.twitter.com/3q0I9kPqds
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This to me SCREAMS Digital Marketers promoted up the ladder with no training, no breadth. Just experts at using tools, nothing else. Maybe I'm being harsh but it's like reading "73% of accountants believe money is actually measured by rolling dice".
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Clicks are how you measure your brand folks. And shooting myself in the face will get rid of my headache from reading this. 3/3pic.twitter.com/tWKDkflTfQ
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