in 1979, the federal government commissioned a short story on the aftermath of a nuclear war, centered on charlottesville and how it would weather the attack. it's legitimately chilling.https://www.theatlantic.com/technology/archive/2018/01/charlottesville-a-government-commissioned-story-about-nuclear-war/551432/ …
This is what altering behavior looks like. You ground new actions in a holistic story. Only about 5% of people can comprehend isolated guidelines.