Sam Underwood  🇬🇧

Organic traffic is earnt. Once gained, if you stop deserving it, you lose it. ^^ This is why an SEO's job is never finished. You're constantly competing against people who are trying to improve upon what you've done.

When planning internal linking, link to each of these types of pages: ✓ Parent (broader intent, same topic) ✓ Child (longer-tail intent, same topic) ✓ Grandchild (even longer-tail intent, same topic, popular only) ✓ Similar (pages on semantically related topics)

Removing low-quality content is as important as adding high-quality content.

Don't start a site audit with a tool. First, get a feel for the site, do things like: - Manually check the HTML - Navigate the site to understand internal linking - Read its content Doing the above gives cause to the data you'll find afterwards via tools.

Every time I do regex or XPath, it's like learning it all over again...

Commercial. Persona research Keyword research Ideas This is content selling your product. Generate ideas from known painpoints personas and the keywords used to discover brands like you. Usually found on: - Product/category/service pages - Competitor comparison pages

Educational. Persona research Keyword research Ideas Answer questions users have related to your area of expertise. Surfaced mostly via keyword research, use it to show you're the expert in your industry. Found on: - Blog - Content silos

Engaging. Persona research Content research Ideas This content should be interesting or useful for your target audience. It doesn't have to be directly what you sell or promotional; it tends to work best as indirect marketing.

Some more details, starting with brand content. Talk about: - New initiatives, both internally and externally - How you're creating shared value - New product/services you're working on You'll find this on: - The blog - About page - Meet the team - Case studies

Four types of content brands should be creating: ✓ Brand - What you're doing and how you're creating shared value ✓ Engaging - Content based upon audience interests ✓ Educational - Answering customer questions ✓ Commercial - Selling your product/service