My latest article for is live, covering how to improve E-commerce category pages 🥳
Learn:
- Why they're so important
- The 2 types of categories
- 11 ways to improve yours and grow your organic traffic
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Sam Underwood 
@SamUnderwoodUK
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I'm excited to announce that I've rebuilt SEO Toolbelt!
The old site served me well, but I wanted to address some of the drawbacks in the original build and give it a fresh new look.
Here's a thread of some of my favourite new things 🧵
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Ecom stores: Don't ignore category gap analysis.
My client had 150k+ products with very few categories.
Here's how I helped:
- Planned 600+ categories
- Organised them into a hierarchy
- Many new internal linking components
- Reworked main nav
The result? Continuous growth.
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No SEO is better than bad SEO.
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#3 🌕🌞
Dark mode! I'm a big fan of dark mode, so I went all out on the implementation. Choose between light, dark, and system theme, or press T to toggle between modes quickly.
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#2 ✅
Checklists! I've built a section of the site dedicated to them. We only have two (URL structure + website migration), but I have more in the pipeline.
Your checklist progress is saved in your browser to make it easy to return to at a later date.
seotoolbelt.co/checklists/
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#1 🔨
You can now create an account, select your tools, add some information about yourself, and publicly display it.
Say goodbye to the hassle of listing your tools. Just share the URL with anyone who asks!
If you'd like to add yours, get registered
seotoolbelt.co/dashboard/regi
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I'm excited to announce that I've rebuilt SEO Toolbelt!
The old site served me well, but I wanted to address some of the drawbacks in the original build and give it a fresh new look.
Here's a thread of some of my favourite new things 🧵
4
8
39
Show this thread
Want to gain insight into your competitors' website structure and find out what sections drive the most traffic?
Check out my latest blog post for two scalable ways to analyse and get the free template 👇
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Competitor analysis for SEO is handy, but "doing something because everyone else is doing it" isn't always a good thing.
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You can't learn everything.
You can't do everything.
You can't be everything.
Choose one thing, do it well.
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SEO: The more you know, the more you realize you don't know.
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Long-tail categories are key for capturing the lower-volume, more specific search queries that most businesses/clients want to rank for.
Don't underestimate their importance!
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Good SEOs understand people.
They understand how people search, what they want, the experience they like, and how search engines interpret that.
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Don't change navigation solely for SEO - prioritise usability and make it easier for users to find what they're looking for.
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#10
SEO takes patience and consistency.
I had a client earlier in 2022 ask me if the strategy was working after four months.
(it was)
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#9
The value of long-tail keywords can't be overstated.
It's an age-old tactic at this point, but it still consistently works every time.
It's easier to rank for the long tail, and you can match specific user needs that match precisely match your service.
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#8
Don't be afraid to experiment and try new things. SEO is not a one-size-fits-all approach
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#7
SEO is a collaborative game.
- Content writers
- Developers
- Brand managers
- Project managers
- C-suite (especially CMOs)
You'll need great people in each role to achieve greatness.
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#6
Measure the right metric. If you want revenue and leads, work back from there to figure out the secondary ones that matter.
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#5
If you focus on user experience, you'll stay one step ahead of everyone else.
What users want now is what will be in algos soon.
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#4
Don't rely solely on Google. Diversify your traffic sources.
Google doesn't always get algo updates right. Great sites get demoted, and you'll need to wait for reversals.
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#3
SEO is constantly evolving. Always be open to learning and adapting.
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#2
Quality content is key, don't sacrifice it for the sake of quantity.
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#1
If you ignore technical SEO, it's like driving with the handbrake on.
No amount of links and content can make up for poor tech.
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A decade in SEO.
Here are 10 lessons I've learned working for 10 years in the industry.
🧵
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User first SEO:
Optimize content, design, and UX for humans, and the search engine results will follow.
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The mistake I repeatedly see brands make is prioritising content volume over quality.
Find the person who creates remarkable pieces 2x a month, rather than average pieces 20x a month.
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Expertise is not just about having the answers. It's also about knowing how to find them.
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"An audit to fix your technical SEO" might sell okay.
"An audit that results in an average 40% uplift when actioned" will sell better.
Use tangible outcomes when selling.
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80% of success is showing up.
For SEO, that means constantly updating and optimising.
If you don't show up for your website, neither will your audience.
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The competition for great content on the internet is fierce, invest in greatness or don't invest at all.
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SEOs sell marketing disguised as optimisation.
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Not all users are ready to buy, but a strong content strategy ensures your brand is top of mind when they are.
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Stay humble and surround yourself with experts.
Seek out the people who know more than you do and learn.
Don't be a know-it-all, be a learn-it-all.
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SEO is not a free ride, you'll either pay with your wallet or your time.
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When competing for a keyword, ask yourself:
- How can I be more helpful?
- What content format could work?
- How can I make this more engaging?
Be different, or be better.
If you can't do either, pick another keyword.
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SEO is not a free ride, you'll either pay with your wallet or your time.
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If you want to succeed, work with people who are better and more experienced than you.
You can learn from them, challenge yourself, and be motivated by their progress.
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Grammarly not quite understanding the context of a tech audit recommendation 😅
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