It should be easy to know when you’ve found the official YouTube channel of a creator, artist, brand, or public figure. So in late October, we’re updating what it means for channels to be “Verified” w/ new eligibility criteria & a new look. Details → https://yt.be/help/3QfB pic.twitter.com/JXOvMbkbns
Key section here is "prominence." This new policy isn't about helping the user find anything, it's about Youtube delegitimizing the people that put the "You" in Youtube. Rename yourselves to CorporateTube.