Erika Heald | Founder @ErikaHeald Consulting

@SFerika

Content marketing consultant, speaker, host. GF blogger . MMO player. Past: Content leader

Sacramento, CA
erikaheald.com
Geregistreerd in januari 2010
3.448 foto's en video's Foto's en video's

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  1. Vastgemaakte Tweet
    20 jul.

    Learn how to audit your strategy and improve your performance in my presentation. Get the full session details here:

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  2. heeft geretweet
    12 uur geleden
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    A6. 🙈 Following tools blindy like Yoast instead of question, adapting 🙈 Focusing keywords instead of providing helpful content 🙈 Writing/styling for a desktop view instead of mobile first 🙈 Not paying attention to technical (image size, Alt Tags, page speed

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  3. 12 uur geleden

    A big thank you to for being our guest today!

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  4. 12 uur geleden

    Next week on , we have in the guest spot to discuss how to build a thriving multi-platform community around your content. We hope to see you there!

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  5. heeft geretweet
    12 uur geleden
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    A4. ✔ Structure in topics + navigation with pillar pages ✔ Clean URLs, working with H-tags for headlines, bullet points, paragraphs, bold highlighting ✔ Over 700 types of Schema can enrich your content for featured snippets in SERP ✔ Internal + external links

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  6. 12 uur geleden

    Any final questions for before we wrap up today's ?

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  7. 12 uur geleden

    A7: To really get to know my audience, I start with then I use + + for the keyword research, along with

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  8. 12 uur geleden

    Q7: What are your go-to tools and resources to help with SEO-related content creation?

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  9. heeft geretweet
    12 uur geleden

    A6b. Remember that is a long-game. As you build authority, you can target (and actually rank!) for more competitive terms

    Q6: What mistakes do you often see content marketing teams make when optimizing their content for SEO, or what hurdles do you anticipate they will face?
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  10. heeft geretweet
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    (2/2) It has replaced the long gone keyword density. Still, as with every tool: A tool in the hands of fool is only a tool. It is about recommendations, not following blindly 🙂 veteran has summarized TDF*IDF here:

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  11. heeft geretweet
    12 uur geleden

    A6a. Oftentimes, I see people trying to target keywords that are too competitive. Websites with less authority should find long-tail, low Keyword Difficulty queries that can provide quick wins.

    Q6: What mistakes do you often see content marketing teams make when optimizing their content for SEO, or what hurdles do you anticipate they will face?
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  12. heeft geretweet
    12 uur geleden
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    It's so important to write content with your audience in mind. The more value you can bring to your audience, it gives them reason to stick around your site, instead of leaving to a competitor site.

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  13. heeft geretweet
    12 uur geleden
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    (1/2) "Term frequency + Inverse Document Frequency". That's what most + content tools use to give recommendations what you need to include within a content piece. So what you've covered, what's common for this topic on other pages and so on.

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  14. 12 uur geleden

    A5: Take a fresh look at the pages on your site that are already ranking well. What can you update? Are there new pages on your site that should link to/from the page? So many ways to refresh existing content.

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  15. 12 uur geleden

    Q6: What mistakes do you often see content marketing teams make when optimizing their content for SEO, or what hurdles do you anticipate they will face?

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  16. heeft geretweet
    12 uur geleden
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    A5b. To really crush it, make sure you have a solid link-building strategy ⛓️ I've written an in-depth blog on link building strategies here:

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  17. 12 uur geleden

    Yes! Don't be afraid to create content that is as long as it needs to be to get its job done.

    Als antwoord op @SFerika
    A5a. Create content that is in-depth, comprehensive, and provides a great page experience with fast-loading images, rich media, and interactive elements like jumplinks, carousels, and expandable content modules.
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    A5. - Write content that answers questions your target readers have on the topic - Make sure all KWs are woven in naturally - Keep building links for the piece and your site, in general, to increase DA - Make page easy to navigate and read to inc user experience

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  19. 12 uur geleden

    Q5: What are some common ways that content marketers can increase their content’s SERP ranking?

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  20. heeft geretweet
    12 uur geleden
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    A4b. For large sites, submitting a sitemap is a ✨must.✨ It helps crawlers know which pages on your site are most important.

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  21. heeft geretweet
    12 uur geleden
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    A4a. Make sure your URL slugs are descriptive and include your target keywords. Adding the breadcrumbs schema will help understand how your pages interrelate.

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