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We’re hearing reports that former SEGA of Japan managing director Hidekazu Yukawa has passed away. He was best known to fans as the face of the Dreamcast ad campaigns, with his face on the box of launch consoles.

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Hidekazu Yukawa passed last June of pneumonia but his family kept the news private. It is said he was sick for the past 5 years and was relaxing at home.

1:52 AM · Jun 6, 2022

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RIP to the Dreamcast legend.

Sega Dreamcast - Hidekazu Yukawa Commercial Compilation

(Credit to Jim Ballard for finding the commercials)The following are commercials airing in the late 90's (starting in 1998), promoting the Sega Dreamcast!In ...

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