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4) Now, LUNA/UST were bad, and ended badly! So did Theranos. But the core accusation against Holmes isn't that Theranos failed. Startups fail all the time. The accusation is that _she lied_.
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5) In particular, that she said that Theranos was doing specific things that it wasn't doing; the fraudulent behavior was her pretending to investors that one type of test was another. Luna is different.
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6) The LUNA/UST mechanism wasn't misrepresented--it was, in fact, very transparent. And, I think it was transparently going to falter at some point. Do Kwon obviously stood by it, morally and in terms of press, long after he should have backed off.
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7) But he didn't claim that UST was backed 1:1 by USD. He claimed, accurately, that it was backed by a bunch of volatile assets. It was very publicly clear that those assets might go down, and the rest followed. Again--I don't want to condone the behavior. But it's different.
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8) Luna was a case of mass enthusiasm, excitement, and--frankly--marketing and memes--driving people to believe in something which was going to falter according to publicly available information. That marketing was probably bad. But it wasn't the *same* type of bad as Theranos.
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10) But most bad investments aren't ponzi schemes. Some are fraud, some are bad luck, and some are somewhere in between. Here are a set of investments that would have lost > 50% since the start of the year: 1) NFLX 2) LUNA 3) AMC 4) ARKK
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11) NFLX went up a lot and then down a lot, and is a real company. LUNA went up a lot and then down even more, and had a very transparent but also very bad problem. AMC went up a lot and then down a lot, because memes got more and less popular. ARKK is a combination of those.
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